Presto sketching : the magic of simple drawing for brilliant product thinking and design
"Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else's heads, but find it hard to start? No matter what level of sketching you think y...
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| Ort / Verlag / Datum: | Beijing, Boston, Farnham, Sebastopol, Tokyo : O'Reilly, [2018] © 2018 |
| Erscheinungsjahr: | 2018 |
| Sprache: | Englisch |
| Schlagworte: | |
| Klassifikation: | 302 Soziale Interaktion, Kommunikation, Digitale Medien, Sozialpsychologie
650.1 Berufserfolg (insb. Bewerbung, Zeitmanagement) 302.226 |
| Beschreibung: | xiii, 352 Seiten; Illustrationen; 23 cm |
| Anmerkungen: | Includes index |
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Inhaltsangabe:
- Machine generated contents note: ch. 1 Introduction
- Sketching: Your Untapped Superpower
- Wait, There's More Than Just Sketching Wireframes?
- How This Book Will Power Up Your Product Thinking and Design
- What You Won't Get from This Book
- Using This Book
- Enjoy the Ride
- Interview with Alex Riegelman
- ch. 2 Winning in the New Visual Age
- Words Fail
- The Tsunami of Words Is Making Us Dumber
- Software Is Killing Our Communication
- We Need Synthesis
- Visuals Stick
- Everything Is Going Visual
- It's Time to Be a Visual Producer, Not Just a Consumer
- Interview with Glenn Stephenson
- ch. 3 Building Your Confidence
- Rediscover Your Pony
- Sketching Lets You Be the Creator You Used to Be
- Sketching Is an Extension of Your Mind
- Using the UST Model to Improve Your Confidence
- Sketching Is an Extension of Your Voice
- Sketching Is an Extension of Your Character
- Sketch Your Way to Confidence
- Let's Get Our Sketch On
- Interview with Jacqui O'Brien
- ch. 4 Getting the Right Materials
- The Materials Section That You Will Actually Read
- What Materials Star Sign Are You?
- Markers
- Paper and Sketchbooks
- Whiteboards
- Digital Surfaces
- Blending Traditional and Digital Media
- Sketching Materials at Work
- Interview with Justin Cheong
- ch. 5 Mastering the Basics
- Warming Up with Basic Lines
- Sketching at Different Scales
- Sketching Figures and Action
- Sketching Faces and Expressions
- Lettering
- Sketching Simple Objects
- Sketching Frames and Separators
- Interview with Matthew Magain
- ch. 6 Tackling More Complex Objects
- Let's Go Inside Out
- Some Object Libraries for You to Sketch
- Sketching Hands and Products
- Interview with Andrew On Yi Lai
- ch. 7 Harnessing Visual Metaphor
- Enter the Metaphor
- How to Illustrate Concepts by Using Visual Metaphor
- How to Solve Problems by Using Visual Metaphor
- Mixing Metaphors
- Visual Metaphor Library
- ch. 8 Visualizing Abstract Concepts
- Conceptual Representation
- The Three Elements of Conceptual Thinking and Sketching
- ch. 9 Bringing Out Your Style
- Would the Real Style Please Step Forward?
- Adding Visual Emphasis to Your Sketches
- Color
- ch. 10 Tackling the Problems
- Why All These Maps and Canvases?
- Understanding People with the Empathy Map
- Understanding Value Exchange by Using Value Relationship Mapping
- Understanding a Product Experience by Using Journey Mapping
- Understanding an Offering with the Value Proposition Canvas
- Understanding a System with Concept Modeling
- Understanding an Organization by Using the SWAM Canvas
- Understanding an Organization's Place in the World by Using the PESTLE Canvas
- Interview with John Tutt
- ch. 11 Designing the Future
- Rallying Around a Common Future with the Team Purpose Map
- Envisioning the Future State of Your Customers with the Superhero Booth Sketch
- Exploring Goals with the Build-a-Bridge Sketch
- Knocking Down the Barriers with the Goal Barriers Sketch
- Envisioning a Future Product with the Experience Canvas
- Bringing Future Experiences to Life with Storyboarding
- ch. 12 Plotting the Course
- Generating Actionable Ideas with the Concept Canvas
- Prioritizing Action with the Hurdle Track Sketch
- Prioritizing Resources with the Resource Tank Sketch
- Interview with Devon Bunce
- ch. 13 Sharing Your Sketches with Others
- There's Magic in the Making, Not Just What's Made
- Capturing Your Sketches
- Storing and Sharing Your Sketches
- Reusing Your Sketches
- ch. 14 Spreading Your Wings
- Keep Looking for Opportunity
- Keep Your Tools (and Your Mind) Sharp
- Try New Materials
- What Next?
- ch. 15 Concept-to-Metaphor Transfigurator
- ch. 16 Visual Pattern Reference-o-Tronic 3000
- Shared Clarity
- Fresh Thinking and Discovery
- Actionable Insights
- Invention
- Strategic Perspective
- Prioritizing
- Direction and Alignment.
Gentechnik : Einführung in Prinzipien und Methoden