Die Ernährungsbotschaft in Zeitungen und Zeitschriften : eine Inhaltsanalyse von Werbung und redaktionellen Beiträgen
eng: The 'nutritional message' distributed by mass media influences the nutritional knowledge of reading and listening audience. This content analyses examines for the first time in German speaking countries amount and quality of this message. The sample includes 29 different print media...
Gespeichert in:
| VerfasserIn: |
|
|---|---|
| Ort / Verlag / Datum: | 1997 |
| Erscheinungsjahr: | 1997 |
| Sprache: | Deutsch |
| Schlagworte: | |
| Klassifikation: | 610 Medizin, Gesundheit
|
| Beschreibung: | VI, 204 Bl.; graph. Darst. |
| Anmerkungen: | Zsfassung in engl. Sprache |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | eng: The 'nutritional message' distributed by mass media influences the nutritional knowledge of reading and listening audience. This content analyses examines for the first time in German speaking countries amount and quality of this message. The sample includes 29 different print media with high circulation in the district of Vienna and is representative for this area. We analyzed six national newspapers, three gratuitous periodicals of Vienna and twenty magazines (eleven are published in Austria, nine are overflow-magazines from Germany). Coverage was examined for one year (from the beginning of March 1993 to the end of February 1994). In this period 2528 outlets were published. They contained 3452 articles and 10.020 advertisements about nutrition. In average, nutritional information covers 6 % of pages in print media. Women's magazines (17 % of pages) and health magazines (12 %) inform more frequently about nutritional themes than other print media. Very modest is the coverage in newspapers (3 %) and local gratuitous periodicals (7 %) . Half of delivered the nutritional message are advertisements, half are editorial informations (articles and recipes). Only in local gratuitous periodicals and lifestyle-magazines the predominating form of information are advertisements. Despite this, there is an inverse relationship between the amount of advertising and the social class of reading public: nutritional information primarily read by lower social classes contains more advertisements then nutritional information read by upper classes. 'Diet and health' information plays a key role in improving nutritional knowledge of readers. In this segment the part of advertising (68 %) is higher then in the whole nutritional message. In women's magazines and local gratuitous periodicals even 87 % of the diet and health message are advertisements (50 % in newspapers). The media profile of foods is not in accordance with scientific recommendations. Most media attention goes to the meat group (15 % of edited information, 7 % of advertisements) and alcoholic beverages (15 % of advertisements, 5 % of edited information). Printed media propagate consumption of processed foods which are high in fat and sugar but poor in fiber. Vitamins and minerals are overemphasized. 28 % of all articles and recipes which deal with diet and health recommend the consumption of nutritional supplements. Also 28 % of nutritional advertisements propagate supplements, 67 % of propagated supplements are made of vitamins and minerals. In lower social classes supplements are more often recommended than in upper social classes. Not- critical nutrients are in the foreground. In most cases supplements contain antioxidants. |
|---|---|
| AC Nummer: | AC02154639 |
| Hierarchiestufe: | Monografie |
| Erscheinungsform: | Buch |
| Inhalt: | Text |
| Medientyp: | Analog |
| Datenträger: | Analog |
Zeitungen/Zeitschriften 
Der Zeitungs- und Zeitschriften-Verlag : Fachblatt für d. deutsche Presse 
Zeitschriften und Zeitungen des Exils : 1933 - 1945 ; Bestandsverzeichnis der Deutschen Bücherei