Essentials of services marketing
Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in services marketing; Ethical issues in services marketing -- Service strategy, managing the service experience: Service de...
Gespeichert in:
| VerfasserIn: |
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| Ort / Verlag / Datum: | Fort Worth [u.a.] : Dryden, 1997 |
| Erscheinungsjahr: | 1997 |
| Sprache: | Englisch |
| Serie: | The Dryden Press series in marketing
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| Schlagworte: | |
| Klassifikation: | 658.8 Marketingmanagement
658.8 |
| Online-Zugang: | 04 Inhaltsverzeichnis |
| Beschreibung: | XXI, 505 S.; Ill.; 25 cm |
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